A variety of traditional and non-traditional income opportunities exist for rural landowners, many of which directly or indirectly involve wildlife. These include charging for access, developing unique services or products, altering marketing strategies for existing products or services, and harvesting and marketing natural landscape materials. Most of these income alternatives can be integrated into current farm, forest, or other existing land management operations. Alternative sources of income seem to be limited only by an individual’s imagination and creativity. However, the market potential and resource requirements vary considerably among enterprises, so having a “good idea” is no assurance of being able to develop it into a successful enterprise. This is why each available income option must be carefully evaluated prior to making a decision on their implementation.