Is forestry a good investment? Most foresters like to think the answer is "yes"! The answer, however, depends on the facts and circumstances of each case. As competition for money and other resources increase, decisions of foresters and investors need to be based upon all available information. Investors have disposable income for use in forestry enterprises, but there are many alternatives available to them. The objective of this paper is to describe how evaluations are made and illustrate these points with an example.